mind the redd decals

MIND THE REDD INTERVIEW WITH FLY LORDS MAGAZINE.

What is the story behind the sticker? Find out more about how guide Ben Helgeson created the concept for our stewardship project. Click the link below to read the full interview with online fly fishing magazine Fly Lords.

Excerpt from Fly Lords: 

Flylords: What is Mind the Redd?

Ben: “Mind the Redd” at its most basic level, is a friendly message one angler can share with another as a reminder to step carefully and cast conscientiously during spawning cycles. On a more global level, Mind The Redd (MTR) is an art and stewardship project which aims to raise awareness about spawning fish and their nests (redds). The movement is designed to encourage individual anglers as well as angling communities to become informed and mindful about their local fisheries. The project’s ultimate goal is to use art, culture, and science to raise awareness and promote the health and well being of wild fisheries around the world. If we take care of the fish, the fishing will take care of itself.

CLICK HERE FOR THE FULL INTERVIEW

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Founder of Mind The Redd, Ben Helgeson.